Dog guru Martin Gaus trains rescue seals

Awareness campaign for the KNRM

The brave men and women of the KNRM (Royal Netherlands Sea Rescue Institution) stand by 24/7 to save thousands of people at sea each year. Which is remarkable, because the organisation is composed entirely of volunteers! The problem is most people don’t know this and take their own safety for granted.

Rescuing people is a human job

To get peoples attention we issued a press release stating that the KNRM called in the help of famous Dutch dog guru Martin Gaus to train seals in order to rescue people. Unfortunately it was to good to be true. Rescuing people will always be a human job.

Free publicity

Multiple news media mentioned the stunt and it was even shown on popular tv shows like Jinek and Hart van Nederland.